. Sarawak Report
This illegal video promoting Taib on CNBCs World Business programme cost RM 800,000 !
Taib is paying a crooked, British-based PR company $5 million (RM15 million) a year to conduct an illegal global media campaign against Sarawak Report.
We can expose FBC Media, a TV production company which doubles as a strategic communications firm, for conducting an illicit scam over the past decade, secretly selling slots across a number of supposedly impartial TV news programmes to promote its international clients, includingNajib Razak andTaib Mahmud.
The practice, which is designed to deceive hundreds of millions of TV viewers, has netted the company tensof millions of dollars,providingcharacters like Taib Mahmud withpositive publicity on prime international TV shows. It is all paid for, of course,bytheir owntaxpayers, whom they are also seeking to dupe and impress.
Our evidencefurther shows that FBC Media are alsolinked tothe vicious online blogging campaigns in the US which have defamed both Anwar Ibrahim and Sarawak Report over the past months [see Sarawak ReportsDirty TricksCoverage].
Top global TV stations in trouble
BBC Worlds Develop or Die series, made by FBC Media. It concentrates on Malaysian palm oil and the peculiar claim that sustainable development is being used increasingly as a convenient argument by those in the richer world to protect their global ec! onomic d ominance! The programme does not declare FBC Medias financial payments from Malaysia and its oil palm industry.
Our in-depth investigation into the scandal implicates some of the worlds most prestigious broadcasting networks, including CNBC, CNN and even BBC World, which is supported by the British government.
All these stations have carried programmes madeby FBC Media, containingitems promoting their multi-million dollarPR clients.
Allowing characters like Taib Mahmud to buy positive coverage on editorial news shows is rightlybanned under broadcasting laws and it is those broadcasting companies themselves that holdultimate legalresponsibilityfor all the contentthey put out.
Asour storyhits the headlinesCNCB, CNN, BBC World and other carriers of FBC-made programmes willface some serious investigations by their licencing authorities, both in the UK (Ofcom) and in the United States (the Federal Communications Commission).
Are the natives eco-friendly? making fun of environmental critics of deforestation. But BBC Worlds Develop or Die series fails to mention that the natives are also protesting against deforestation!
A recommendation from Najib!
Sarawak Report has learnt that it was the Malaysian PM Najib Razak who recommended FBC medias multi-million dollar PR services to Taib Mahmud. Ourresearchhas revealed that Najib, former PM Badawi and a number of Malaysian companies,
including the palm oil giant Sime Darby are also clients of FBC, pouringtens of millions of ringgit of taxpayers money into corrupt PR campaigns in recent years.
This should go down well! FBC Chairman, Alan Friedman and Abdullah Badawi contemplate a bottle of wine in one of t! heir int erview slots on Italian TV
It was the General Secretary of the PKR opposition party,Saifuddin Nasutian,who revealed last yearthat Malaysian budget recordsshow that between 2008-2009 aloneamassiveRM57.68millionwas paid by the Prime Ministersoffice to FBC Media to conduct aGlobal Strategic Communications Campaign for the Malaysian government. RM29,337,650 was paid out in 2008 and RM28,350,000 in 2009.
The Malaysian Governments Supplementary Budget 2010. It speicifies an amount of RM28,350,000 to pay the cost of agreement to implement the project Global Strategic Communications Campaign between the Malaysian Government and FBC Media (UK) Limited for the year 2009.
Saifuddin Nasutian raised the matter in the Malaysian Parliament, referring to the engagement of FBC Media UK several times andquestioning the services that the company was providing in its Global Strategic Communications Campaign.
PKRs Saifuddin Nasution raises the matter of the FBC Media (UK) contract in the Malaysian Parliament last year
No denial hasbeen madeby FBC Mediaor the Malaysian government about the contract. Neither have they attempted to deny the sums that are officially registered in the government budget.
A further RM42 million was spent in 2010 on Public Affairs and Government Servicesand Strategic Communication, Public Relations and Press Outreach, according to the latest supplementary budget.
APCO Connection proves FBC contract with Malaysia
FBC Medias ties with the controversial American PR company APCOare also clearly proven. Official disclosure documents to the United States Gov! ernments how that FBC Media has paid a total of $70,000 to APCOover thepast twoyears to conduct a lobbying campaign in the United States on behalf of the Malaysian Government.
Such lobbying is clearlyjustpart of the services commissioned from FBC Media by BNs political leaders. The production/PR company cannot deny that theMalaysian government is alsofrequently featured across allits programmes.
Disclosure document to the US Senate and House of Representatives by APCO, which has been paid 70,000 dollars to lobby for the Malaysian Government by FBC Media
According to our insideinformation, Najibsuggested that Taib engage FBC Mediafor a similar campaignafter the Chief Minister was seen to have suffered a publicity crisis,following revelations in Sarawak Report about his extensive corruption.
Sources close to the Chief Minister have told us that the flamboyant American Chairman of FBC Media, Alan Friedman, personally visited Taib in Kuching at least twice at the start of the year and a contract was agreed that promised to transform the international image of the hitherto secretive Sarawak dictator.
FBCs Alan Friedman interviews Najib Razak one of ten set-piece features on the Malaysian PM over the past 2 years on CNBCs World Business programme.
Details of the crooked contract with Taib Mahmud
Sarawak Report now has detailed information about the exact proposals within Taibs FBC contract and the costs involved. Followingmeetings in January, Friedman promised Taib assistance in countering negative and false perceptions that have been spread at home and abroad and assuredthe Chief Minister that he has the tools and interna! tional e xperience to do just that.
It would appear that by toolsthe PR man was referring to his companys existingcontracts to produce editorial news programmes suchas CNBCs World Business,which is viewed bya purported 300 millionpeople across the world every week, as well as a number of other productions for BBC World and also outlet opportunities on CNN.
Taib would have been well aware that such tools are illegal.Click here for FBCs original website, which was pulled down straight after questions were asked of FBC last weekk by a UK newspaper. Or
[CLICKHEREfor a downloadable version.
Website boasting "placement options" for FBC Media's communications clients
The crookedcontractadvocatedthat the campaign should last for 3 years in total, butfor the first year aloneFBCs services have amounted toan enormous USD$ 5 million (RM 15 million), plus expenses. For this Friedman hasoffered a campaign across prime TV, online and printnews media platformsdesigned toconvince internationalviewers that the ChiefMinisters government of Sarawak has been beneficial in bringing developmentto the people of Sarawak.
FBC Camerman, Simon Yip, poses by the Chief Minister's Rolls Royce in Kuching along with other members of the film crew. Could they have been interviewing Taib Mahmud?
The FBC MediaChiefalso promised that the rampant logging and palm oilprogrammes, whichthe Chief Minister has carried out largely for his own enrichment, would be portrayed as sustainable development in this artificialnews coverage!
Within this contract Friedman is ! charging $270,000 (RM 800,000) for each set-piece TVdocumentary about Taib or Sarawakon one of hisprime TV shows. He is also charging to show the Chief Minister off at various world conferences at a cost of $193,000 (RM 570,000) per conference. Strangely, he also charges $110,000a month(RM 320,000 a month) to provide Airline inflight sponsorship, whereas it is in fact airlines that are supposed to buy programmes, not get paid for them!
Blogging
For a furthercharge of$55,000 a month (RM 162,000a month) the FBC Media contract alsooffers a separate campaign usingonline sites and special blogging in order toprovide a blanket of positive coverage about Taib and Sarawakin the Westernmedia.
The contract explains that this manufactured international recognition would then be bounced backinto the local press for people in Sarawak to see!
So, could the American-based attacks on Sarawak Report to be found inJosh Trevinos New Ledger blog, which are then be found reproduced in the look-alike siteSarawak Report(s),started in March 2011, be linked to this $55,000 a month contract? The evidence is there for all to see!
$55,000 a month for this stuff?
By this methodTaib and Friedman have attempted totake the taxpayersof Sarawaks own money to pull the wool over their eyes and to gull foreign news viewers into a false impression of his management of Sarawak!
Proof is in theoutput -CNBCs Deforestation in Sarawak claims that 80% of Sarawaks jungle has been kept untouched by Taib !
On March 25th, just a few weeks after the contract was signed, a major item appeared on CNBCs World Business programme called Deforestation in Sarawak! By any standards it is an outrageous and biased apology for Taib Mahmuds wrecking of the Borneo Jungle anda major exercise in Greenwash.
Taib himself is featured in a coached interview claiming that over 80% of the Borneo jungle is pristine and untouched! This contradictsthe general consensusthatonly about5% of the more inaccessible jungle areas remain untouched and, as Sarawakians know,Taibs crony timber companies are stilldoing their best to force theindigenous people out of the areas that are left.
The FBC reporter on Deforestation in Sarawak nevertheless further alleges that many tourists flock to Sarawak to see the wonderful protected jungle and claims that the onlyoil palm plantationthat has taken place has been on land already cleared for rubber plantations or other crops!
Anyone who knows anything about Sarawak knows that suchclaimsare lies and that a million hectares have been cleared foroil palm,a figure due to doubleover the next ten years.Taib himself has achievedvast wealthout ofdestroying the precious hardwood jungles of the state.
CNBC features this happy modern Penan. No mention of his tribespeople manning blockades against Taibs loggers!
Happy Penan
To add insult to injury Deforestation in Sarawak also features a happy Penan tribesman who nowenjoys a modern life in a city job. The programme makes no mention however of the fact that thousands of his fellow tribes-people have been desperately manning blockades against the loggers since the 1980s till this day, as they attempt to keep Taibs men from destroying their lands.
The filmalso makes no mention of the fact that hundreds of thousands more indigenous peoplehavelosts their lands and livelihoods to Taibsmillion hectares of oil palm plantations, logging and dams, for whichthey have received nothing in return. Nor that most of the interiorpopulationcontinue to be deniedtheir voting rights and 60,000 still do not even have their basic identity cards.
FBCs film again fails topoint out that Taibs so-called development programmes of the past 30 years have benefitted few beyond the members of the Chief Ministers fabulously wealthy family and business associates. Although Sarawak is Malaysias richest state in terms of natural resources, it is home tomany of the poorest people.
Objective endorsement?
Objective spokesman? FBC Media interviewed BNs Len Talif Salleh, who combined his role as Head of Forests with a Directorship of the logging company Pusaka KTS, the company which swindled Long Terawan of its land !
Instead,Deforestation in Sarawakfeatures a number of Taibs own employees, who pose as objective third party endorsers of the Chief Ministers policies. One of theseis his sturdy henchman,Len Taliff Saleh, who spoke as the supposedlyneutral Head of Forests in Sarawak, even though he had already at that stage taken up his new role as a BN candidate in the upcoming state election.
Anotherobjective endorser of Taib in the moviewas the Australain Brian Clarke, who is employed by Taib directly as a parkranger on his family playground, the Mulu Resort. Mulu is an area that wasforcibly snatched from the Berewan tribe and isnow owned by Taib and his familymembers.
UNESCO are currentlyofficiallyreviewingthe regionsstatus as a World Heritage Site, because of Taibs appalling environmental record in the region, yet none of this was mentioned by FBC.
Indeed, Deforestation in Sarawak is such a blatant PR vehicle for Taib Mahmud that evenFBC Mediawere clearly fearful of itfalling into the wrong hands!Immediately after broadcasting the show across its global outlets the production company took extraordinary steps to attempt to have it removed from the normal You Tube sites, where it generally advertises its World Business programme output. Other films featuring various other clients have been allowed to remain online, but Deforestation in Sarawak has been removed from just about every available portal!
Withdrawn! like FBCs website the film Deforestation in Sarawak has been taken off the web
Sarawak Report is happy to offer readers an opportunity to view it however by clicking on Deforestation in Sarawak.
More dodgy movies on BBC World
Local colour FBC Media filming One Square Mile for BBC World
The same FBC Media productioncr! ew that produced Deforestation in Sarawak alsomade afilm for the series One Square Mile on BBC World. This film once again provides a sympathetic portrayal of Taibs management of Sarawak.
Itfeaturesthe problems of local tribes-people, but givesthe impressionthat the governmenthas been working to help them. There is no mention of the alienation of their lands,logging or palm oil, which have left the people poor, while enriching Taib Mahmud.
If FBC Media had not received money from Taib, the item might be considered merely a case ofweakreporting.But the existence of the $5 million contract places matters in a very different light!
In the same recent periodthere has been a whole spate of FBC produced programmes for the BBC that haveattempted to subtly promote oil palm as an agent of development and to criticisepeople who raise issuesabout deforestation, mono-culture and corruption as ignorant, selfish outsiders.
One exampleis the seriesDevelop or Die, presented by the BBCs Zeinab Badawi,which provides a sympatheticplatform forthe Malaysian Palm Oil industry and features interviews with palm oil producer.Sime Darby.
Zeinab Badawi Presenting Develop or Die for BBC World
The seriessuggests that withoutthe continuing mass expansion of the controversial croppeople in countries like Malaysia would not develop and would therefore die.Thismay beone viewpoint, but FBC Mediablatantly faildeclare their own financial interest in the matter. Sarawak Report has receivedinside information that Sime Darby is one ofFBC MediasMalaysian business clients andthe companys boss, formerDeputy PM Musa Hitam,frequently appears in its productions.
With aanother series of Deve! lop or D ie currently in production, Sarawak Report challengesBBC World to investigate potential secret sponsorship behind their programmes promoting palm oil.
Plenty of positive messaging in BBC Worlds Third Eye show this July, thanks to FBC Media
Another recent case in point is the recent July episode of the monthlyThird Eye programme for BBC World, also made by FBC Media. Itfocusses again onpalm oil, arguing the case for Malaysias increasingly controversial plantation schemes, much of which isdestroying Sarawaks remaining jungle.
Once again the programme implies that millions could die unless palm oil plantations areallowed to expandand raises arguments against environmentalists, who have concerns about deforestation. Once again there is a failure by FBC to declare its links to the Malaysian government and itspro-palm oil policies.
Also, this same month ofJuly, another pro-Najib/BN show appeared on BBC World, with another edition of One Square Mile, again produced by FBC Media. Yet again itcontains the same positive messaging about Malaysias government policies.
Thanks to Najib our salary will go up soon! FBC Medias Square Mile programme on BBC World
Questions to answer for CNN
CNN is another of the placement options that FBC have beenpromoting for their strategic communications clients on their website, which was pulled down earlier today [Sarawak Report is able to link readers to a live copy of the original site-CLICK HERE].
Former CNN business presenter, John Defterios, who is a shareholder of the parent company FBC Group Limited and the companys President, also presents theCN! N curren t affairs and business programme Marketplace Middle East.
So how coincidental was it that earlier this month John Defterios conductedanexclusive interview with FBC Mediaclient Najib Razak during his official visit to London? The interview was broadcast on CNN and received widespread publicity back in Malaysia.
We inviteCNN to examine whetherthis too formed part of the Prime Ministers strategic communications contract with FBC, paid for by the Malaysian taxpayer?
CNNs exclusive interview this July with FBC Medias John Defterios ensured good publicity for Najibs London visit. It was publicised widely back in Malaysia!
Misleadingly, it wasthe FBC-linked blogger, Josh Trevino, who accusedthe opposition leader Anwar Ibrahim of paying for publicity on CNN earlier this year! The Americanright-winger made the accusation in theblogNew Ledger, which is clearly paid for as part ofthe communications package commissioned by BN leaders.
This false accusation (denied by CNN)was then picked up and distributed among BN leaning blogs in Malaysia, on the basis that itwas news from the US. We challange New Ledger and those BN leaning blogs to now publicisehow it is in factNajib Razak who has been buying his slots on global TV shows.
Another appearance for Najib on Defterioss Marketplace Middle East on CNN
Revenue squeeze that may have opened the door to the corruption of global TV
BBC World i! s the co mmercial arm of the BBC. Like all global TV stations it has been subject to shrinking advertising revenues in a competititve market and it has been looking for innovative ways of paying for programming. The popular concept at the moment is so-called branded programmes, inwhich FBC claims to specialise.
In arecent interview BBC Worlds Head of Programmes, Paul Gibbs, acknowledged that the BBC has been seeking to use itsworldreputation as a trusted broadcaster to encourage third parties to invest in programmes:
Its the platform itself, explained Gibbs. Quite often our interest in any project can be enough to allow documentary makers to raise funding. The promise of a slot on BBC World News can be enough in order to realise the project, and because of the BBC traditional editorial values, our input on any project is incredibly valued. [Encore Magazine]
The rules state however, that such forms of sponsorship should never extend to so-called editorial content, where viewers are led to believe that the journalism is un-influenced by any form of bias. With FBC Medias documentaries that line seems to have been crossed and those traditional editorial values compromised.
Our broadcast platforms FBC demonstrate how they are prepared to abuse their production role on their own website
Likewise,CNBC has also expressed its interest in expanding branded programming. In fact their new Head of Branded Programming came straight fromFBC Media, where she had been their Business Development Director.
CNBC is owned by Americas NBC and is a global broadcaster. Its Europe branch comes under Britains Ofcom regulator, which specifically prohibits any sponsorship or brandi! ng of ed itorial programmes such as FBCs World Business programme.Sarawak Report is notifying Ofcom of these apparent breaches.
Promoting Najib
Najib meeting Khazkh Premier Nazarbayev at the World Islamic Economic Forum in June. Both are clients of FBC Media, who covered the conference on CNBC`s World Business programme
We understand that FBC Mediahave numerous clients bothin Malaysia and around the world.These clients are in many cases of the sortwho would normally find it hard to get sympathetic coverage from objective global media shows. Yet, through FBCtheyhave been able to pay for positive output, albeitat a very high price. .
Certainly FBCs World Business programme on CNBC has revisited Malaysia considerably more often over the past twelve months than would be expected given the number of its shows and Malaysias weight in the world economy. We have ascertained at least 11 occasions in just the past 18 months alone where PM Najib Razak has been featured positively in films on the show.
By contrast there has been zero political coverage of the neighbouringPhilippines over that period, just 2 interviews with theThai Prime Minister and 4 with the leader of Indonesia. Meanwhile, there have been a number of furtherfilmsalso been made to boost some of the key projects of Najib Razak in Malaysia.
A country that does feature frequently on World Business however, is far-flung Khazkhstan, which according to our information is another PR client of FBC Media.
We challenge FBC Medias Alan Friedman to deny that there is no connection betweenhis companysRM 57.69million contract with the Prime Minister of Malaysias office to provide a strategic global communicationscampaign and this output on the programme he makes for CNBC.
FBC Clients together in Astana this year Musa Hitam of Sime Darby, Najib and the Khazakhstan PM Karim Massimov
More questionmarks
It goes on.In March of this yearBBCs World Debate, hosted by Zeinab Badawi again featured Najib Razak in the context of theGlobal Movement for Justice Peace and Dignity, whichpromotes Malaysia as a moderate Muslim country.
Once again this show was produced for the BBCby FBC Media. At the same time FBCsWorld Business alsoran an item on the conference for CNBC.
The BBCs World Debate programme hosted by Zainab Badawi and produced by FBC Media at the Global Movement for Justice, Peace and Dignity in Instanbul this February!
Some of the many FBC Media programmes featuring Najib Razak on CNBCcan be accessed byClicking Here.
Fitting in the FirstFamily too!
It is well known that Najibs wife Rosmah rarely misses out on her own opportunities.Thus, FBC Media featured two wholefilms across two weeksdedicated to herFirst Lady Summitlast October.It included a lengthyset piece interview with her about her work in education. Rosmah is described as Malaysias First Lady throughout the programme in a clear slight towards the wife of the present King of Malaysia.
Set-piece inter! view wit h Rosma Mansour (Najibs wife) by FBC interviewer Eckart Sager
FBC Media, of course,alsocovered the controversial Kazakhstangathering of theWorld Islamic Economic Forumthis June.There has been much comment in Malaysiathat the marriage ofNajib and RosmahsdaughterNooryana Najwaand the son ofthe Presidentof Kazakhstan (who is also believed to be aclient of FBC Media) took place at the same timeas the conference.
Starring yet again on CNBCs World Business! Najib at the World Islamic Economic Forum, which was also addressed by FBCs Chairman Alan Friedman.

Allegedly, Najib and Rosmah spentconsiderable sumson transportingseveral Malaysian gueststo Astanaand entertaining them with their hosts as part of the conference, thereby saving a fortuneon their wedding expenses at the expense of the Malaysian taxpayer!
Alan Friedman himselfwas even a speaker at the conference, which wasnaturally featured on CNBCs World Business.
The programme which was aired this July can beviewed on Youtube.
A unique PR company that should have been caught out no excuse for broadcasters
Any of the broadcasters commissioning FBC should have been well-placed to see what just whatthe company is up to.The company makes no secret of merging two highly incompatible roles within its business model, on the one hand actingas a producer of editorial news and business programmes, whileat the same timepromotingitsservices as a provider of strategiccommunications servicesfor political and business figures.
On offer to clients like Abdullah Badawi< /p>
This blatant conflict of interest is alsomade clear on itspublic website (brought down today, but available HERE). The temptation to combine FBCs two keyincome streams by using the editorial news platforms, commissioned by such major companies as CNBC, CNN and the BBC to promoteFBCs top dollar clients is plain to see.
It therefore calls to question the judgement of a number of high-ranking TV executives.The apparent failure by the broadcasters involved to recognise whathas been going on is surely inexcusable.
Also available on theinternet is a copy ofFBC Medias own power point presentationfor potential new PR clients. This makes it perfectly clear how the companyhas beenillegally abusing its position. The company crows that it can provide a unique service, unlike any competitors, that guarantees editorial coverage on television in 100 countries.
Making clear that FBC controls blue-chip television editorial time-slots the company also guarantees controlled messaging for its clients andfurther guarantees that thosemessages are supported and endorsed by prestige third party ambassadors, in order to give the client an added credibiility in the eyes of the audience.
Guaranteed access to blue chip media shows! How FBC Media promotes itself to its clients
These services are illegal and such guarantees of editorial news coverage are not available to normal,honest Public Relations firms. That is of coursewhy multi-millionaire clients like Taib Mahmud and Najib Razakhave beenprepared to pay millions of dollars of taxpayers moneyto FBC! In the process they have corrupted the integrity of many of the Worlds top TV broadcasters.
Other media platforms?
Onits websiteFBC Media boasts to clients that its many platforms also includes Channel News Asia. So how about the series Global Investor that has been broadcast once a year for the past three years on either Channel News Asia or CNBC Asia? Each year ithas justfeatured Malaysia with positive coverage of Najib, Badawi and their pet projects.
Najib Razak Featured on Channel News Asia Global Investor programme, made by FBC Media
FBC Media also boasts links with the International Herald Tribune and Business Week. Malaysias Iskandar project was strangely present and promoted at this years European Leadership Forum, run by Business Week with FBCsJohn Defterios as Chairman. Meanwhile, who should FBCs Alan Friedman choose to interview for the International Herald Tribune, but Najib Razak?
Najib meets up with FBC Chairman Alan Friedman for his TV interview with the Herald Tribune
Damning evidence
Licencing organisations must now question how so many top broadcasters came to turn a blind eye to FBCs activities. Without doubt much of the answer lies in the decline of advertising revenue and the increasing pressure to cut budgets.
FBC operates by seducing commissioning editors into cceptingridiculouslycheapshows to help manage their budgets.Having got the slot,FBCsecretly finds finance from corrupt sponsorship.
However, in the case of CNBC we haveuncovered an evenmore damning arrangement. It appears from FBCs own publicl! y listed accounts, registered atCompanies House in the UK,that the top US broadcaster has been willing to allow FBC to provide the programme entirely for free, on the basis that it will cover its costs and make its profits from sponsorship alone!
FBCs Annual Report from 2005 explains the remodelling of World Business as a free programme for CNBC, financed by sponsorship!
Such arrangements are surely at the heart of corruption of the global TV news industry and the deception of millions of viewers of allegedly impartial news coverage across the globe.
The FBC in FBC Mediastands for Fact Based Communications. We question whetherfacts are as important to this company as the communications contracts they have secured.
TO SEE SOME OF THE FILMS PRODUCED BY FBC MEDIA FOR MALAYSIA CLICK HERE